Khayal (خَيَال) means imagination or vision. That is exactly what this brand is built on a dream shaped by heritage, creativity, and the beauty of tradition.

I created Khayal London as a reflection of my Moroccan roots, my love for timeless fashion, and the memories that shaped me growing up between cultures. Every piece I design is personal, inspired by the softness of traditional craftsmanship, the elegance of modest silhouettes, and the strength and grace of the women I admire.

Each garment is thoughtfully designed in London and handcrafted in collaboration with skilled Moroccan artisans in Fes, Casablanca and beyond. It brings together classic techniques with a modern spirit. From the texture of the fabric to the flow of every stitch, every detail is chosen with care.

Khayal is more than fashion. It is an expression of identity, femininity and cultural pride. I hope these pieces make you feel seen, confident and beautifully yourself wherever you are in the world.

Thank you for being part of this journey.

With love,
Naimah
Founder of Khayal London